Who We Are

Who We Are

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We Believe That..

Helping ABA professionals focus on what they are there for-providing the best possible care for the people that need it, is an important job and one we are proud to do.

Standing up for the right to receive efficient and timely payment for services rendered is necessary. We are here to empower and support providers to push back on funders that are not in compliance.

Insurance companies can be bullies (OK- not all of them). Sometimes you just need someone else to step in. Let us bang our head against the wall from automated systems so you won't have to!

The best providers + agencies to work with are ones that are kind, flexible, self aware, and accept that they may not always be the smartest person in the room.

Meet the Team

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Sam Hecker

Founder + Problem Solver

Sam has 14+ years of experience in billing insurance for ABA providers. Additionally, she has experience working for an ABA-based practice management system. Sam holds a Bachelor's Degree in Sociology from Arizona State University.

BLOOM came about when she recognized how tremendous the joy she felt in supporting BCBAs and their agencies with efficient, organized processes truly was (very, wonderfully tremendous). She once chased down $1 owed from a carrier for over a year (of course the cost in time was well beyond the dollar, but it was the principle of it). She framed the EOB when it finally paid as a reminder to never give up, even when insurance companies make you feel like you should.

Her passions outside of work are thrifting, live music, playing with her corgis Frasier + Marty, traveling with her husband Scott and their friends, watching bad reality tv, and genuine human connection. She is a true believer in finding clients that want to connect and build a strong working relationship.

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Danielle Curley

Director of Accounts Receivable + Problem Solver

Danielle brings nearly a decade of experience in ABA administration, with deep expertise in credentialing, contracting, prior authorizations, billing, and accounts receivable management. She is known for her attention to detail, systems thinking, and persistence in resolving complex insurance challenges.

As Director of Accounts Receivable at BLOOM, Danielle has developed streamlined workflows that create clarity, efficiency, and accountability across the department. Her structured approach ensures claims are thoroughly reviewed and addressed—whether managing denials, underpayments, or other reimbursement issues—so clients can feel confident their revenue is handled with precision and care.

Outside of work, Danielle values time with her daughter, family, and friends, and enjoys staying active and exploring new experiences.

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Alison Ford

Billing Specialist + Problem Solver

Alison brings over 18 years of invaluable medical billing expertise to the BLOOM team. Her journey from data entry roles to overseeing billing for up to 28 practices as a regional manager showcases her versatility. Known for her self-reliance and willingness to dive into any task, Alison is a detail-oriented professional and a master of MS Excel formulas. She takes immense pride in her work, aiming to make processes more efficient for herself and her colleagues.

Originally from Mesa, AZ, Alison has called vibrant Las Vegas home since 2002. Outside the billing world, she is a roller-skating enthusiast and a proud fur-mama to two Pomeranian sisters, Gwinnie and Mochi. A passionate Miami Dolphins fan, Alison also enjoys bingo, traveling, movies, and quality time with her family. Exploring new restaurants, particularly indulging in Asian cuisine with her partner Marq, is a shared joy. A delightful fun fact: Alison appeared on the gameshow Catch21; meeting none other than Carlton from the Fresh Prince of Bel-Air!

Alison's hard-working, vivacious nature makes her an incredible addition to Team BLOOM, embodying dedication, and a zest for life.

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Annie Baker

Account Analyst + Problem Solver

Annie learned all the things at Arizona State University while obtaining her undergraduate degree in family & human development and graduate degree in communication. Her background focuses on work in healthcare, higher education, and project coordination. She solved Wordle on the first try once and took part in the greatest wave of all time at a Phoenix Suns game.

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Jazcelyn Nunez

Account Support Representative + Problem Solver

Jazcelyn has worked in front office healthcare for over 12 years. Jaz loves problem-solving, helping others, and she prides herself on being a healthcare advocate and team player! She is a Tucson, AZ native and loves spending summers by the pool with her 3 boys and planning date nights (that she never really gets to have) with her husband Paul. Their home runs on faith, family, and love- their newest edition is Chuy, a miniature loodle aka labradoodle.

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Erin Collins-White

Account Support Representative + Problem Solver

Erin was born and raised in Phoenix, Arizona, where she still lives with her husband of over 10 years and their four dogs. She is a homebody who enjoys watching true crime and romantic and/or comedy dramas, doing jigsaw puzzles, and coloring. When she is not at home, she loves spending time with her sister and nieces and enjoys monthly visits to Paris Baguette with her best friend and DIY projects with her godson.

Erin loves to travel and hopes to visit more places in the future. She graduated from ASU with a degree in psychology, and her work background is varied with everything from behavioral health claims to project management to product support. No matter the role, she enjoys helping others and feeling like she is making a difference in whatever she does.